Computer Proficiency

• Adobe - Dreamweaver, Photoshop, Premiere, InDesign, Acrobat Pro

• Microsoft - Word, PowerPoint, SharePoint, Excel, Outlook

• SEO, Google Analytics, Hubspot, MOZ

• Social Media Marketing - LinkedIn, Twitter, Facebook, Pinterest, YouTube, Reddit, Instagram, Google Business, Vimeo

• Blogging: for business, news, reviews; event bots, webinars, podcasts

• WordPress, Wix, Dropbox, Google Drive, CMS, MODx, and more

 

Web and Print Content

• Social media/networking to communicate, inform, educate, and market creative web site brands; writing, editing, web layout and design, promotion and client support to drive results through a variety of channels.

• Assess the efficacy of the website content against brand strategy and communication objectives.

• Strategize content deliverables, development, resources, demographics, editorial calendar, and desired outcomes.

• Audit content for style, relevancy, audience and industry standards, suggested guidelines, consistency, calls to action, dynamic content, and editorial process.

• Prioritize key messages, write and optimize SEO-rich subject matter that fosters engagement, leads, generates conversions, and meets client’s goals.

• Writing effective, engaging web content in conjunction with brand initiatives by providing website redesign, landing pages, email campaigns, editing, proofreading, reviewing, revising, standardizing language, communicating updates, positioning product launches, style guidelines, training staff and educating clients about online content market trends, and up-to-date best practices.

• Manage on-site and off-site content by writing blogs, press releases, articles, newsletters, reviews, ebooks, Wikis, conducting interviews, creating videos and graphics, forms, webinars, podcasts, technical and targeted email campaigns.

• Sales and marketing collateral – Q&A, Partner newsletters, tips, advertisements, white papers, sales tools, brochures, one-sheets, data-sheets, forms, documentation, publications.

 

EXPERIENCE:

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December 2015 - Present - HostWorks Inc. - Denver CO

WordPress Developer & Administrator, Security Specialist, Digital Media, SEO, Writer

Maintain over fifty websites for clients.

• Administer and update WordPress managed clients.

• Content writing, site building, re-creation, site changes.

• Graphics and design, content, Themes, plugins, site restoration, malware removal. 

• Site consultation, security, Google Web Tools and Analytics, site optimization.

• Client rescue.

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February 2015 - July 2015 - Dish Network - Lone Tree, CO

Web Analyst / WordPress Security

Responsibilities - IT WebTeam - WebTrends, Google Analytics, GTM, WordPress for Dish and business partners.
WordPress Dev, Security, Design, WebTrends reporting, analytics training and reporting.
 

March 2014 – August 2014 – Keller Williams Real Estate LLC, Lone Tree, CO

Web/Marketing/IT Manager for The Colorado Results Team

• Responsible for 74+ listings promotion, property marketing, website(s) management, technical direction, content writing, promotional materials, advertising, full color brochures for luxury properties and homes in Larkspur, Perry Park, Castle Rock, and Highlands Ranch. Wrote industry blogs, designed magnets, letters, flyers, phone app cards, listing presentation materials, open house promotion, rebranding all print and media material for the 2013 #1 Individual Realtor in Colorado for Keller Williams – Dave Gardner and The Colorado Results Team. 

• IT responsibilities including installing PC hardware and software, updates, troubleshooting, printers, virus protection, instruction, email setup, installing and setting agents up with Top Producer, MLS, and mobile applications.

• SEO, market trends, social media site setup (Google Plus+ Business, LinkedIn, FaceBook, Twitter, Tumblr, WordPress Blog, Zillow, Trulia, Realtor.com and many more), and marketing analysis for zip codes and ROI, lead gen, lead capture, Google Analytics, multiple site maintenance and updates, site creation and working with vendors.

 

July 2010 – January 2011  KPA LLC, Lafayette, CO

Brand Journalist

• Responsible for content development to support lead generation and client support for an Environmental, Health, and Safety (EHS) and Human Resource (HR) compliance firm.

• Created webpages, articles, whitepapers, monthly newsletters, weekly EHS blogs, web graphics, digital and print materials for ad copy, sales brochures and presentations, and developed all relevant marketing and sales material for EHS product launch of seven new services.

• Editor of online monthly client compliance newsletter (approximately 40,000), partner bulletins, all client-facing material, and company-facing knowledge and training documentation.

• Managed social marketing, webinar promotion, press release optimization; increased KPA’s brand recognition through presence on Facebook, Twitter, LinkedIn, Digg, Wordpress and multiple industry-specific blogs, emerging networking websites as measured by exponential growth of traffic from these sites. Samples of work: http://ritual.jimdo.com/cv-resume/

 

December 2008 – Present  Wendy Clark Brand / Wendy Clark PR, Denver, CO

Freelance Web Consultant / Web and Graphic Designer / Writer / Social Media Specialist / Cyber Marketing

Process consultation, technical design, application solutions, content creation, maintenance; brand visibility, event and site promotion, visual media, copywriting, creative writing.

Assessing and measuring current content, industry trends, articles and emerging news, legislation, blogs, and relevant content to provide ongoing client support, content distribution, organic and paid promotion through relevant channels, social networking consultation and reputation management, keyword research.

PR, graphics, FB and Twitter, banners, flyers and artwork, event coordination and media outreach.

Webmaster, social media manager, graphic design, HTML5 and Wordpress development, on-call technical support for many clients:

• Chris Daniels - Grammy nominee and Colorado Music Hall of Fame Inductee of Chris Daniels & the Kings (2013)

• Promotion, social media monitoring, live tweeting, uploading media, and support via social network channels including Grammy365 during the 2013 Grammys and ceremony for Jumpin’ Jazz Kids, Mark Oblinger, Al Jarreau, and Chris Daniels.

• Responsible for several sold-out concerts including

• Chris Daniels CD release for “Better Days” at Swallow Hill’s Daniels Hall (2012)

• Chris Daniels and Magic Music Reunion Show at Swallow Hill’s Daniels Hall (2011)

• Chris Daniels & the Kings 29th Anniversary Show at Nissi’s (2011)

• Chris Daniels 60th Birthday Bash at Herman’s (2012)

• Chris Daniels & the Kings at Lannie’s Clocktower (2012 and 2014)

• The Toad Tavern (2013)

• Ongoing maintenance of chrisdaniels.com as well as The Kings FB, Twitter; and Cyber PR

• Promoter and Social Media, all online media, marketing - LLS Benefit for Rocky Mountain Leukemia and Lymphoma Society (LLS) at the Oriental Theatre (2011) and at the Hard Rock Café (2013)

• Site creation and ongoing management for clients, including Five Peaks GSD, sound engineer Bill Thomas, sculpture artists, Asbestos removal, automotive compliance, and more.

Owner, Manager, Professional Musician, Recording Artist, Singer, Songwriter, Guitarist, Booking & Management, Owner – Wendy Clark Band, Tequila Mockingbird LLC. http://wendyclark.net

 

November 2007 – October 2008  Colorado State Department of Regulatory Agencies (DORA), Denver, CO

Communications Specialist – Program Assistant II

Webmaster and Communications Specialist for the Division of Registrations, Department of Regulatory Agencies.

Responsible for more than 32 regulatory boards and offices web updates as well as all intranet and internal documentation. http://www.dora.state.co.us/registrations/index.htm

Wrote, edited, modified all Division web content; maintained 300 licensee applications and tracked updates to coincide with occupations’ renewals.

Assisted Division in effectively communicating information by using appropriate channels, writing and editing content, researching compliance standards with federal and state laws, informing staff.

Implemented project plans for new legislation requirements including the Medical Transparency Act, Prescription Drug Monitoring Program (PDMP), and developed pages for 2008 legislation.

Key member of the Communications Council, Newswire Subcommittee, and Intranet Committee.

 

July 2007 – October 2007  i get it / iKnowledge Solutions (iKS) / TATA Technologies, Denver, CO

Marketing Coordinator for http://www.myigetit.com

Organized Internet marketing campaigns for an online CAD engineer professional training and social networking website.

Produced email message copy, content, and design initiatives for strategic and viral marketing.

Developed eNewsletters, eBlasts, press releases, and website updates for the social networking interface.

Extensive utilization of HTML and dynamic imaging software. Developed and maintained new content and media.

Increased unique visitors, site traffic and e-commerce revenue more than 200% in one month.

 

July 2002 – August 2006  Bishop Machebeuf High School, Denver, CO

Instructor and Tutor

Classroom teacher for English, British and American Literature, Composition, Computer Science courses.

After school volunteer tutor for computer applications and writing skills.

Developed and implemented English program curriculum, lesson and unit plans.

 

EDUCATION:

1991 – 1994       The Florida State University, Tallahassee, FL

Bachelor's Degree - English Creative Writing, Minor: Psychology

 

References and more at http://www.linkedin.com/in/wendyclarkhudson